When Ryan and I were discussing a plan for this year’s midyear appeal for TIRF, we decided to focus on the idea of monthly, recurring giving. As noted above, you can make a small donation to TIRF each month instead of sending a larger annual gift.
When we were talking, the phrase “the gift that keeps on giving” arose, and I seemed to remember that this phrase had been used in advertising slogans. When I searched for that information on the internet, I found that the slogan was used by RCA Victor, Du Mont Electronics, Kodak cameras, and Hotpoint Appliances. In 2016, Godiva adapted the idea for promoting multi-layered boxes of chocolates.
The fundraising strategy of automated monthly giving is widely used by organizations such as National Public Radio and public television stations. The concept is simple: Giving a small amount regularly is easier to manage financially than giving a larger amount occasionally.
For TIRF (or whatever organization is receiving the gift), monthly donations are helpful because we can count on them, and because receiving regular recognition reminds donors that the Foundation is benefiting from their generosity on a regular basis.
In addition, there is research regarding recurring donations that suggests these types of benefits for donors and for nonprofit organizations. According to the Network for Good, “the average recurring donor will give 42% more in one year than donors who give one-time gifts.” Also, the Network for Good reports that “recurring gifts help donors fit giving into their monthly budgets and allow them to see that being more generous is possible.”
Won’t you please consider setting up a monthly, recurring donation to TIRF?
We are targeting $5, $10, and $20 monthly gifts, but you are most welcome to customize the monthly amount. Use the following link to visit our donor platform: https://donate.keela.co/tirf/tirfs-midyear-appeal-2019
My hope is that at least 20 people reading this Chair’s Report will make the gift that keeps on giving to TIRF.